I created the branding for Bosques + Gente, a partnership program between the Peruvian Ministry of the Environment (MINAM), Michigan State University (MSU), and Pontificia Universidad Católica del Perú (PUCP). The goal of this partnership is to protect and sustain the Peruvian rainforest, while engaging and uplifting local communities.
To create the branding, I used one of Peru's most iconic features as inspiration; Vinicunca — also known as the Mountain of Seven Colors. The color palette and logo reference the beautiful colors of these mountains. The font and overall tone of the brand support accessible communication, in both English and Spanish, and a positive and uplifting tone for the organization.
